Sponsored Post: Flip Flop Flip


The Flip Flop Flip is coming to Birmingham and you could be in with a chance to win prizes

British Gas Pools 4 Schools is an innovative scheme which takes swimming pools to areas of ‘aquatic deprivation’ (or places without swimming pools in other words) across the UK. It was the idea of Steve Parry an Olympic swimmer and aims to help teach children to swim 25 metres unaided by the time they reach the end of primary school.

With one in five children unable to meet the 25 metre mark and with this figure as high as four in five children in areas with limited pool access the need for a programme of swimming lessons quickly becomes apparent.

Not only do the temporary mobile pools provide free swimming lessons to schools but also other activities such as aqua aerobics and swimming time for the local community.

When I was a child our local pool burned down. We could see the fire from our house and we were taken out of bed to go and watch the flames. The rebuild after the fire took years and as a result I didn’t learn to swim until late on in my primary years. I most probably didn’t meet the 25 metre target and am still a reluctant swimmer to this day. While we were lucky enough to have a swimming pool in our area many children simply don’t have that opportunity.

In their first Pools 4 Schools year the British Gas initiative taught 100,000 lessons and took pools to over 160 schools teaching 10,000 non-swimmers to swim 10 metres unaided. That is no mean feat and the numbers are impressive. You can keep up to date with news and events through @BGSwimming on Twitter.

To celebrate their marvellous work British Gas are running the Flip Flop Flip on the 11th December 2011 in Birmingham. The event will see 1,000 re-used numbered flip flops launched into the pool to be retrieved by the British Gas BGR Swimming Team.


To take part in the flip flop lottery head over to their Facebook page where you can use their app to flip your flop and get your unique number. If your flip flop comes out of the pool on December 11th you could win one of the prizes which include VIP  tickets to the British Gas Swimming Championships in March, memberships to Nuffield Health Clubs and signed merchandise. You’ll need to be quick as there are only 1,000 flip flops up for grabs…

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